Brainfields provide the framework to create ideas for innovation and new business areas.
You can use the brainfields to create ideas, or send me a challenge to deliver ideas. Maybe you also have your own brainfield or you want to search in all directions.

Brainfield #1
Boost your products and services
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How can your products and services find out on their own that they are needed by the customer?
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How can your products and services get self-learning and self-optimizing?
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How can your products install and maintain themselves?
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How can additional services be booked automatically with the approval of the customer?

Brainfield #2
Market your best sides
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Which know-how of your company can be marketed as a consulting service?
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Which assets with value for others do you have? For example, office/retail space, attractive location, ...
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Which resources of your company can also get active for other companies?

Brainfield #3
Make the world better
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Which aspects of your products and services are most valuable and how can you make these aspects more sustainable?
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What can you leave off, which does not contribute essential to the value and is not sustainable?
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How can your products and services be transferred to markets that emerge or grow particularly fast through sustainable action?
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What can you do for social startups and how can you learn from them?

Brainfield #4
Make something small with great effect
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What is unusual for your industry, but fits in well with your business?
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With which small but highly innovative measures can you surprise your customers and clearly exceed their expectations?
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How can you conquer a multitude of new customers or a new market segment by making slight adjustments to your business model?

Brainfield #5
Offer other types of payment and usage
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Can you rent instead of sell?
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Can you offer a pay-per-use model?
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Can you vary the price depending on the level of customer benefit of your product or service?

Brainfield #6
Grow with future markets
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Which future markets are best suited to what you offer today?
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Where in these markets is something similar needed to what you offer today?
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With whom can you talk to explore concrete potential?
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Which new products and services can you offer to the future markets?

Brainfield #7
Mix existing concepts to get something new
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Which already existing offers / topics are very different, but meet the same core or the same target group?
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Which existing offer can be completely refreshed by a mix with something very different?
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How can existing "mix concepts" (for example, mixture of tastes and music styles) be transferred to your business?

Brainfield #8
Start with your employees
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Who in your team is often coming up with new ideas?
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In which topic do his / her competences and interests overlap with customer demands and company interests?
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What ideas does he / she have in this topic and how can he / she be involved in the development and implementation?

Brainfield #9
Make more out of inquiries
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Has your company been asked for something that you have not yet offered in that form?
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Has your company been asked to engage in a specific context?
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Can your company make more out of it, beyond the requested context?

Brainfield #10
Change the parameters of your business model
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How do your products and services change when you change the channels of your business model? For example, if you offer something digital that is offered analog today?
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How do your products and services change when you change or expand the group of target customers?
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What happens if you change other parameters of your business model, such as offering something existing with completely new partners?