Brainfields provide the framework to create ideas for innovation and new business areas.

You can use the brainfields to create ideas, or send me a challenge to deliver ideas. Maybe you also have your own brainfield or you want to search in all directions.

Brainfield #1

Boost your products and services

How can your products and services find out on their own that they are needed by the customer?

How can your products and services get self-learning and self-optimizing?

How can your products install and maintain themselves?

How can additional services be booked automatically with the approval of the customer?

Brainfield #2

Market your best sides

Which know-how of your company can be marketed as a consulting service?

Which assets with value for others do you have? For example, office/retail space, attractive location, ...

Which resources of your company can also get active for other companies?

Brainfield #3

Make the world better

Which aspects of your products and services are most valuable and how can you make these aspects more sustainable?

What can you leave off, which does not contribute essential to the value and is not sustainable?

How can your products and services be transferred to markets that emerge or grow particularly fast through sustainable action?

What can you do for social startups and how can you learn from them?

Brainfield #4

Make something small with great effect

What is unusual for your industry, but fits in well with your business?

With which small but highly innovative measures can you surprise your customers and clearly exceed their expectations?

How can you conquer a multitude of new customers or a new market segment by making slight adjustments to your business model?

Brainfield #5

Offer other types of payment and usage

Can you rent instead of sell?

Can you offer a pay-per-use model?

Can you vary the price depending on the level of customer benefit of your product or service?

Brainfield #6

Grow with future markets

Which future markets are best suited to what you offer today?

Where in these markets is something similar needed to what you offer today?

With whom can you talk to explore concrete potential?

Which new products and services can you offer to the future markets?

Brainfield #7

Mix existing concepts to get something new

Which already existing offers / topics are very different, but meet the same core or the same target group?

Which existing offer can be completely refreshed by a mix with something very different?

How can existing "mix concepts" (for example, mixture of tastes and music styles) be transferred to your business?

Brainfield #8

Start with your employees

Who in your team is often coming up with new ideas?

In which topic do his / her competences and interests overlap with customer demands and company interests?

What ideas does he / she have in this topic and how can he / she be involved in the development and implementation?

Brainfield #9

Make more out of inquiries

Has your company been asked for something that you have not yet offered in that form?

Has your company been asked to engage in a specific context?

Can your company make more out of it, beyond the requested context?

Brainfield #10

Change the parameters of your business model

How do your products and services change when you change the channels of your business model? For example, if you offer something digital that is offered analog today?

How do your products and services change when you change or expand the group of target customers?

What happens if you change other parameters of your business model, such as offering something existing with completely new partners?